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«The way GarageBand works, the process of personalizing music is highly regimented--that is, depersonalized. For each creative decision involved in customizing a track, the software provides a handy drop-down menu of options. What kind of guitar sound would you like, "Arena Rock" or "Glam" or "Clean Jazz"? What sort of vocals, "Female Basic" or "Epic Diva"? The system transforms music-making into shopping, and it provides the same illusion of individual expression that we find in the mall. Now we can make our sound in the same way we create our own look--by mixing and matching a handful of items from the racks of the same stores that everyone else in America is choosing from. After all, what does "Clean Jazz" mean, other than "Banana Republic"?» por David Hajdu no The New Republic, aqui. |
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